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Retail Merchandising Webinar: Creating Focal Point Displays Inside of Your Business

January 24 @ 8:00 am - 8:30 am

Contact your local Michigan Main Street program director for access information.

Michigan Main Street and local Main Street programs are inviting small business & retail store owners to a FREE 6 week webinar series by RetailWorks, INC. Made possible by a partnership with Michigan Main Street, RetailWorks has over 30 years of experience working with retailers and downtown communities. They specialize in bringing downtowns and businesses to life through storefront improvements, engaging window displays, effective interiors, and experiential spaces. Their work is based on three pillars: 1) consumer behavior/environmental psychology, 2) brand/ design/display/art (elements and principles of design), and 3) business—bottom line/operations/ROI. RetailWorks has helped hundreds of small business owners improve their brand, interior design, and bottom line.

Webinar Series Details:

January 24, 8 am to 8:30 am: Creating Focal Point Displays Inside Your Business
January 31, 8 am to 8:30 am: Creating Signs That Your Customers Will Actually Read
February 7, 8 am to 8:30 am: Selecting Lighting that Will Make Your Store and Product Lines Come Alive
February 14, 8 am to 8:45 am: Turning Vacant Storefronts into Vibrant Opportunities

About the Facilitator:
Lyn Falk: As a retail advisor, registered interior designer, consumer behavior specialist, and experience curator, Falk has devoted more than 35 years to helping retailers create purposeful and productive spaces and engaging customer experiences that move hearts, minds, and merchandise. She is founder and President of Retailworks, Inc. (1995), an award-winning branding, design/display and consulting firm specializing in the retail and hospitality industries. Services include layout, interior design, lighting, signage, merchandising and display. She has been a long time consultant to the National Main Street Center.


January 24
8:00 am - 8:30 am


MEDC MiPlace


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